The numbers, the context, and the people behind them.

Featured case

Neurons — $200K+ pipeline in 90 days with an apprentice SDR team.

The challenge

Neurons' sales leadership needed to accelerate outbound into a crowded MarTech buying committee, but in-house SDR hiring in their target markets was slow, expensive, and uncertain. They wanted a partner who could ramp fast, report transparently, and match the sophistication of their ICP messaging.

The solution

We deployed a dedicated apprentice SDR team trained specifically on Neurons' ICP — neuroscience-informed marketing buyers at mid-market and enterprise B2C brands. Before any outreach, the team completed Neurons-specific messaging certification: product narrative, objection handling, category education for buyers unfamiliar with neuromarketing.

We ran on their HubSpot instance with Smartlead email infrastructure, reporting into a named Team Lead and weekly to Neurons' Head of Sales.

The impact

Within 90 days, $200K+ of qualified pipeline — plus full-time dignified employment for SDR apprentices who came through our Nairobi hub. The team continues to operate on the account today, with expanded scope into Sales Ops support.

[Audit note: pull exact quote and attribution from Neurons' Head of Sales before publishing]