Four stages. No shortcuts. No hidden hand-offs.

Select

Recruit from the talent pool the rest of the world overlooks.

We partner with community organisations in Nairobi and Turkana to identify high-potential candidates from refugee and host communities. Every apprentice is screened for aptitude, drive, and commercial curiosity — not background. Typical cohort acceptance rate: under 20%.

Train

A standardised training-to-employment pathway, not a crash course.

Before anyone touches your prospects, they complete structured training on B2B fundamentals, ICP-specific messaging, objection handling, CRM discipline, and English business communication. Training is delivered in-hub in Nairobi and Turkana by our sales coaches and rotating guest practitioners from client teams.

We raise the bar, we don't lower it. Apprentices only deploy to live accounts once they hit certification thresholds.

Deploy

Small, dedicated teams embedded in your sales motion.

Your account gets a named team — not a shared pool. We co-build the ICP, the messaging strategy, the cadence, and the escalation paths with your sales leadership before day one. Your SDRs work from our Nairobi hub on your email, LinkedIn, and calling stack, reporting into a dedicated Team Lead.

Ramp is weeks, not quarters. Because training is already done, your first qualified meetings typically land in month one.

Deliver

Qualified meetings, honest reporting, iterated relentlessly.

Weekly pipeline reviews. Live dashboards on meetings booked, activity rates, reply quality, and deal-stage progression. Monthly strategy sessions with our leadership and yours. When something isn't working, we change it — publicly.

We measure ourselves on the metrics you actually care about: qualified pipeline generated and opportunities-to-close, not vanity activity numbers.